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I have a strong foundation in SMB digital transformations, eCommerce SaaS implementations, and B2B SaaS subscription solutions consulting. I am also web app product development. I am not afraid to fail, so I have often taken on high-risk MVP projects. What makes an MVP high risk? A recent project went against both the Culture and Brand team’s best instincts, but thought the potential cost savings was worth investigating. The MVP failed audience testing due to brand and culture, and a decision was made to halt the program, which was 100% the right call. Another product I worked on did not actually have a viable product for 95% of their target ICP. During the ensuing pivot into an expensive, low-ROI Shopify app, the development funds were understandably pulled. My last project delivered an MVP on time, but funding keeps being intermittently paused by external forces. Now I’m seeking an internal product role where I can keep learning and growing. My passion lies in helping customers/clients and organizations succeed together in the digital space.
DATA and REPORTING
I’ve been championing analytics since 2007, to customers, clients, management, coworkers—anyone I could get to listen. My skills include digging through data and analytics and utilizing data scientists where needed to craft an accurate picture to support or redirect product feature conversations. I match business goals to quantitative analytics like ROI, conversion rates, NPS/equivalent, churn metrics, etc., and feature requests to qualitative data inputs like user feedback/surveys, user behavior monitoring, etc. I can query My/SQL databases with some technical assistance where needed to guarantee accuracy. I’m learning analytics that pertain to measuring success in the product world like HEART and AARRR frameworks. I’m not a mathematician, in fact I have a hard time counting to 10 without using my fingers, but I am a creative thinker who relies on science to make decisions, not only intuition.
USER-LED PRODUCT STRATEGY and AGILE DEVELOPMENT
In every role, I’ve worked directly with or on behalf of customers and clients with an eye to iterative product or service improvement. Not only in a innate Business Analyst capacity, e.g. defining feature requirements along with goals, and performing gap analysis, and translating from business>>UX>>development but cross-functionally: engaging marketing for customer enablement, data engineers for reporting user engagement, and managing UX/UI teams for a full product build. With my PO/Product Manager hat on, I’m creating user stories and refining with developers, sprint planning and managing product roadmaps in Asana (no small feat), and prioritizing backlogs with stakeholders. I’ve been honing my skillsets over the past decade to include wireframing, prototyping, and Agile scrum and Kanban, with 50+ hours of Agile Methodology and Product Management coursework. In SaaS roles, I facilitate between Users, Product Dev, UX/UI, Customer Success and Product Marketing very well, working cross-functionally to align all teams.